Develop an Actionable Process for Generating Innovative Ideas

The article by Robin Landa outlines a process for generating good ideas that consistently produces results. By using the three Gs framework – Goal, Gap, and Gain – one can develop an actionable process for generating innovative ideas.

Focus on One Goal

Starting with the company’s main goal is an opportunity to produce a substantial idea in response. However, a goal alone is not enough; one must assess the goal for relevance and aim. By asking “What’s the goal?” and focusing on one main goal, individuals can develop an idea that is constructive and adds value.

Focus on the Gap

A gap is a missing piece that fills a need – an area not yet explored or underexplored. To generate a good idea, one must identify the gap in any discipline or form. By asking questions such as “What is needed?” and “What has not yet solved the problem of homelessness/unsheltered people, world hunger, clean water for all, extreme weather, sustainability, affordable housing, or curbing carbon emissions?”, individuals can find the missing piece that their idea provides.

Focus on the Gain

A goal alone is not enough. Once individuals have identified a goal that fills a gap, they must assess whether there is a gain – a benefit or advantage for individuals, society, or the environment. By considering the triple bottom line (profit, people, and the planet) and asking questions such as “Will the gain address a desire, hope, need, or pain point?”, individuals can generate an idea that is worthwhile and adds value.

Overall, the three Gs framework is nonlinear and fluid, and the goal, gap, and gain influence each other. By identifying all three components, individuals can generate ideas that are constructive, innovative, and add value. Ideas are constructions that connect individuals to each other and can change the playing field, altering the course of human progress.

ChatGPT Generated

Source : https://www.fastcompany.com/90796781/3-questions-that-lead-to-great-ideas